The Sid’s View Podcast is the weekly live broadcast on our YouTube channel which airs every Tuesday night from March through mid-November. In our second season (2025), we experienced 50% growth across all key metrics. With another strong group of marketing partners and new content planned, we expect similar growth in 2026.
Each week, our podcast sessions also generate additional content beyond the live broadcast, much of which contributes to the material shared across our social media channels. The statistics below reflect the 2025 averages for our Tuesday night live broadcast only.
| CATEGORY | 2025 | % vs 2024 |
|---|---|---|
| AVG LIVE VIEWS | 457 | 147% |
| AVG PEAK CONCURRENCES | 147 | 152% |
| AVG DVR VIEWS | 1160 | 132% |
| AVG TOTAL WEEK 1 VIEWS | 1616 | 138% |
| CHANNEL MEMBERSHIPS | 180+ |
For a broader look at our content, the analytics below highlight the four social media platforms where we publish and share our material. We have been fortunate to experience consistent year-over-year growth across each platform and continue to closely monitor analytics and trends to remain at the forefront of social media engagement.
We launched our YouTube channel in 2008 and began producing content consistently in 2010, building steady year-over-year audience growth ever since. Since 2024, the majority of our content—including long-form videos, YouTube Shorts, and live streams—has been produced through Sid’s View Podcast, which focuses on short track racing throughout southern New England.
As the #1 podcast platform in the United States, YouTube serves as the primary hub for our content, allowing us to reach a highly engaged and growing audience while delivering consistent visibility for our marketing partners.
| CATEGORY | 2025 | % vs 2024 |
|---|---|---|
| VIEWS | 459,832 | 110% |
| MINUTES WATCHED | 3,354,480 | 133% |
| LIKES | 8041 | 99% |
| SHARES | 1644 | 103% |
| SUBSCRIBERS | 6,200+ |
We launched our Facebook page in 2009 and have published content consistently since the beginning, resulting in steady year-over-year audience growth. Since 2024, much of our content has focused on Facebook Reels created from Sid’s View Podcast sessions, highlighting short track racing across southern New England.
As the world’s largest social media platform, Facebook plays a key role in our content strategy and serves as our primary channel for promoting new content, engaging with fans, and delivering consistent exposure for our marketing partners.
| CATEGORY | 2025 | % vs 2024 |
|---|---|---|
| TOTAL VIEWS | 459,832 | n/a |
| 3-SECOND VIEWS | 3,354,480 | 290% |
| 60-SECOND VIEWS | 8041 | 122% |
| CONTENT INTERACTIONS | 1644 | 24% |
| FOLLOWERS | 7,800+ |
We launched our Instagram page in 2018 to expand our reach and connect with a younger audience within the racing community. Since then, we have posted consistently and have experienced steady year-over-year growth. Since 2024, the majority of our content has centered on Instagram Reels produced during Sid’s View Podcast sessions, highlighting short track racing across southern New England.
As the world’s #2 social media platform, Instagram is a key part of our digital strategy, allowing us to reach new fans, increase engagement, and provide strong visual exposure for our marketing partners.
| CATEGORY | 2025 | % vs 2024 |
|---|---|---|
| TOTAL VIEWS | 55,026 | 103% |
| REACHED AUDIENCE | 31,442 | 148% |
| CONTENT INTERACTIONS | 1085 | 100% |
| SHARES | 579 | 111% |
| FOLLOWERS | 1521+ |
We launched our TikTok page during the 2023 holiday season to further expand our reach and connect with a younger audience within the racing community. Since then, we have posted on close to a daily basis and have experienced steady year-over-year growth. The majority of our content on TikTok was produced during Sid’s View Podcast sessions, highlighting short track racing across southern New England.
As the world’s #5 social media platform, TikTok is a another part of our digital strategy, allowing us to reach new fans, increase engagement, and provide strong visual exposure for our marketing partners.
| CATEGORY | 2025 | % vs 2024 |
|---|---|---|
| TOTAL VIEWS | 196,054 | 103% |
| REACHED AUDIENCE | 147,972 | 1078% |
| LIKES | 8149 | 99% |
| SHARES | 329 | 92% |
| FOLLOWERS | 493+ |
