Since launching in February 2024, the Sid’s View Podcast—live streamed every Tuesday night on our YouTube channel—has experienced steady growth across multiple audience metrics. During the 2025 season, our audience grew by an average of 50% compared to 2024. Over the course of the year, the channel reached nearly half a million viewers (459,832) and generated more than 3.3 million minutes watched. This loyal and expanding audience allows us to provide marketing partners with meaningful exposure through our content.
Our base package, the Associate Sponsorship, includes a 300 × 250 display advertisement on sidsview.com for the duration of your partnership, a sponsor shout-out at the end of each broadcast, and your company logo featured on promotional artwork across our social channels (YouTube, Facebook, Instagram, and TikTok).
SEE WHAT PACKAGES ARE STILL AVAILABLE
All packages outlined below include the Associate Sponsorship, along with additional benefits that expand brand exposure during the live broadcast. And that outreach continues to grow as the Sid’s View Podcast has become destination viewing on Tuesday nights for short track racing fans across Southern New England, delivering the latest news, race results, and discussion topics on a weekly basis.
Sponsorships are sold on a first-come-first-serve basis. You can email sidsviewpodcast@gmail.com with any additional questions or to lock in your sponsorship today!
HOT SEAT
The Hot Seat is where our in-studio guest sits during a Sid’s View Podcast session in the Vault Productions studio. This is a premium sponsorship package, as it requires additional equipment, preparation, and logistics to feature each week, while giving our viewers exposure to one of the current stars of the local racing scene. A lower-third graphic featuring your company logo appears multiple times on-screen during the live broadcast while the Hot Seat guest is on screen.
VIDEO CHECK-IN
The Video Check-In is a new segment featuring a pre-recorded interview with a racing personality, presented as a 3–5 minute feature during our live stream. This is a premium sponsorship package, as it requires additional equipment and production each week, while providing viewers with exposure to another star of the local racing scene. Your company logo will appear as a lower-third overlay throughout the interview segment.
RESULTS TICKER
Our Results Ticker highlights the Top 5 finishers from all races across the Southern New England racing scene. We introduce this feature with a title graphic at the start of the show, and the ticker scrolls continuously until the broadcast concludes (live shows typically run 90–120 minutes during race season). The scroll includes “Presented by” text, prominently featuring your company name throughout the broadcast, making this a premium sponsorship opportunity.
WEEKLY UPDATE
The Weekly Update is the longest segment of our live broadcast, covering all the action from the four Southern New England oval tracks and touring series results from throughout the region. It is a vital component of each of the 40 live broadcasts we produce throughout the calendar year and the primary segment that allows us to provide in-depth coverage of the local racing scene.
WEEKLY PICK ‘EMS
Arguably our most popular segment, the Weekly Pick ’Ems is our version of fantasy sports for the Southern New England racing scene. Sid, Diego, Remy, Rob, and the Hot Seat guest each pick five winners from various tracks or series each week. The player with the most correct picks at the end of the race season is crowned the winner and earns a year of bragging rights among the podcast crew. The first five weeks of this segment feature our championship picks, which are credited with double points at the end of the year. This segment also provides additional weekly exposure on our social channels, as we post our picks after each live broadcast and prior to the week’s race events.
MARCH MADNESS
Each year, we kick off our podcast season with this entertaining twist on the annual college basketball tournament—a fitting choice, since we are based in Connecticut, the undisputed capital of college hoops. The segment runs during the first five weeks of our podcast season. Like the Weekly Pick ’Ems, our March Madness segment provides additional exposure for your logo, as we post the updated bracket across all of our social channels each week.
LIVE CHAT POLL
New for 2026, our Live Chat Poll is a weekly question posed to the Podcast Members of our YouTube channel. We introduce this segment at the start of each live broadcast and post it in our live chat poll. We reveal the results at the end of the show, providing multiple real-time updates throughout the broadcast. Your company name is mentioned each time the results are shared, offering added exposure during the broadcast.
CHALKBOARD CHATTER
The Chalkboard Chatter is the board in our studio where we write a new message each week, usually reflecting a trending topic from the previous week’s events and almost always with a sense of humor. With this package, your logo gets added exposure because it is placed directly on the chalkboard and remains visible whenever Rob is on camera during the live broadcast (which is quite a bit because he loves to talk about racing)!
VIEWER MAIL
Viewer Mail debuted in 2025 and has become one of our more popular segments. The viewer engagement aspect which allows any of our fans to ask us a question or submit a discussion topic for us to talk about on the live show. While it sometimes takes a few weeks to get to them, we have answered every email submitted by our viewers over the years.
WHAT’S ON TAP?
Our What’s on Tap? segment offers a preview of the upcoming week’s racing events in the region. Your logo remains on-screen throughout the entire segment as we discuss the marquee events and share where each member of the podcast crew will be working, attending, or watching.
NOSTALGIA NUGGET
The Nostalgia Nugget is our weekly dose of racing history! Drawing from Sid’s extensive racing archives, this segment typically highlights a competitor, event, or facility from past eras. Often, it ties into a current event and usually includes video clips or images. Your support of this segment also helps us preserve the history of the sport for younger generations.
THE FAST FIVE
The Fast Five is our chance to get to know our in-studio guest a little better. In a lightning round type sequence, each of the 5 member of the Sid’s View Podcast crew (Sid, Diego, Rob, Bonssa & Remy) will ask our guest a random question that may or may not be related to their racing career.
STAT CHAT
The Stat Chat is our original discussion segment, where Rob presents multiple topics for the podcast crew to debate or provide commentary. Many of these discussions relate to the action or storylines from the previous week’s events. We strive to have smart, informed conversations while maintaining our sense of humor, keeping viewers engaged not only with the podcast but with the sport as a whole.
DID YOU KNOW?
Did You Know? is a popular trivia based segment where we go deep into the archives to find some unique or unusual statistical piece of history to share with our viewers. This segment can also include video or images and usually is related in some way to a recent event in our local racing scene.
QUOTE OF THE WEEK
The Quote of the Week has no specific description other than it is something someone in the racing community said recently. It can be a funny moment in victory lane, a controversial comment from pit road after an incident on the track or even something relevant heard on a regional or national broadcast.
STAT DROP
The Stat Drop is another trivia-based segment of our podcast. Once again led by Sid, who began his career in racing media as a statistical racing historian, this segment often ties into recent events in the Southern New England racing scene and is usually incorporated at some point during the Weekly Update segment.
POP CULTURE MINUTE
Our Pop Culture Minute is a short segment at the end of each show when we take a look at something outside of racing. It can be anything from movies, tv, sports, fashion, trending or viral videos and anything else that may be a hot topic in pop culture. Many times, this content is related to New England racing or directly to one of the Sid’s View Podcast crew.
WHO WON THE WEEK?
The Who Won the Week? is another popular segment where the podcast crew engages the live chat to determine who had the best week in southern New England. Not only does this segment get the Podcast Members of our YouTube channel involved, but we also give away Sid’s View Podcast merch to the winner every week!
SUPERLATIVES
There is only one live show (usually our annual Christmas show) that has this segment, but it has become hugely popular with our fan base. We come up with over 20 categories (Most this or Best that) and determine a winner from the previous season. This segment is also cut into individual reels which we release on our socials throughout the off-season. This is a great option for a marketing partner with a small budget who wants to support our podcast!
STAFFORD POINT STANDINGS
Once the Southern New England tracks begin their weekly race season, we review the point standings for all of them, including Stafford Speedway. Your logo will appear on-screen during this segment as we go over the standings for all five of their Friday night divisions.
WATERFORD POINT STANDINGS
Once the southern New England tracks get into their weekly race season, we will go over the point standings for all of them, including Waterford Speedbowl. Your logo in this segment would appear on screen as we go over the standings in all 8 of their Saturday divisions and 4 of their Thursday Thunder divisions.
SEEKONK POINT STANDINGS
Once the southern New England tracks get into their weekly race season, we will go over the point standings for all of them, including Seekonk Speedway. Your logo in this segment would appear on screen as we go over the standings in all 4 of their Saturday divisions and 5 of their Fast Friday divisions.
THOMPSON POINT STANDINGS
Once the southern New England tracks get into their weekly race season, we will go over the point standings for all of them, including the weeks before & after any oval events at Thompson Speedway. Your logo in this segment would appear on screen as we go over the standings in all 5 of their championship point divisions.
TOURING SERIES POINT STANDINGS
Once the southern New England race season gets into full swing, we will go over the point standings in numerous regional touring series including the NASCAR Modifieds, Monaco Modifieds, Modified Racing Series, NEMA Midgets, New England Super Modifieds, American-Canadian Tour, PASS North, New England Pro Four Modifieds and the Pro Truck Challenge.
ASSOCIATE SPONSORSHIPS
As mentioned at the top, Associate Sponsorships are included in all the packages above. You can support our podcast with this option for only $25 a week and enjoy these benefits:
YOUTUBE CHANNEL MEMBERSHIP
You can also support our content by becoming a Podcast Member to our YouTube channel. Members gain access to the live chat during our weekly Podcast, which in turn enables you to participate in our Live Chat Poll and Who Won the Week? segments each week. You also get a BONUS, ad-free Members Only video each week every Thursday! It’s only $4.99/month and greatly contributes to the growth of our channel!
ANALYTICS FROM OUR YOUTUBE CHANNEL AND SOCIAL MEDIA PAGES
AVAILABLE UPON REQUEST
sidsviewpodcast@gmail.com